The Swedish Padel Federation reached out with a request for a new website. My task was to design a website that seamlessly integrates their brand identity while serving dual purposes: a dynamic blog for news and updates on the sport and a comprehensive resource hub to inform and inspire both new and active players. I aimed to design a structured, user-friendly experience that simplifies navigation — addressing a challenge previously identified by the client.

To subtly integrate and create a connection with the sport, I designed all elements as sharp blocks, reflecting the precise geometry of a padel court with its defined sections and white lines.

The website is currently under development with placeholder text and images. The finalized, interactive platform is set to launch in spring 2025. The start page design is shown below.