ProgeCAD® from ProgeSoft is a quality architectural software used by architects, electricians, and students, offering functionality comparable to more expensive alternatives. ProgeSoft requested a 15 second Meta Ad video, combining informative texts and stock videos to highlight their key competitive advantages. The video was produced in two versions, each showcasing slightly different advantages.

My initial step was designing the layout and storyboard in Figma. I used AI to generate storyboard suggestions, which I then refined and reviewed with our copywriter for final input. Next, I selected a music track that complemented the video. The music needed to be not too stressful, considering the amount of information presented in a short time, but rather optimistic and uplifting.